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HDT Global Tradeshow Booth

In 2021, HDT Global - a defense manufacturing company - made the decision to position themselves as a provider of solutions for the warfighter, a departure from their positioning as a manufacturer of defense-related products. At the AUSA Annual Conference, HDT's booth highlighted the key funding priorities of the US Army, and showcased how their products addressed those key priorities.

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With input from senior leadership, I was responsible for overall messaging of the booth, and led the team that ultimately took the concept to completion.

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I provided art direction for the kiosks, video storyboarding for the monitor content, as well as social media promotion.

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