AUSA 2021 Booth Front
AUSA 2021 Booth Front
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AUSA 2021 Booth Back
AUSA 2021 Booth Back
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1a0bbdc6-76c9-47e6-bbf2-ef703df4561e
1a0bbdc6-76c9-47e6-bbf2-ef703df4561e
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HDT Global Tradeshow Booth

In 2021, HDT Global - a defense manufacturing company - made the decision to position themselves as a provider of solutions for the warfighter, a departure from their positioning as a manufacturer of defense-related products. At the AUSA Annual Conference, HDT's booth highlighted the key funding priorities of the US Army, and showcased how their products addressed those key priorities.

With input from senior leadership, I was responsible for overall messaging of the booth, and led the team that ultimately took the concept to completion.

I provided art direction for the kiosks, video storyboarding for the monitor content, as well as social media promotion.